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Customer relations and marketing (5 cr)

Code: LI00BF75-3014

General information


Enrollment

19.08.2019 - 15.09.2019

Timing

01.09.2019 - 31.12.2019

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Faculty of Business and Hospitality Management

Teaching languages

  • Finnish

Degree programmes

  • Bachelor's Degree Programme in Business

Teachers

  • Riku Nummikoski

Groups

  • 04HLII19S1
    , Lahti
  • 04Z2HLII19S2

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company