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Customer experience and profitability management (5 cr)

Code: LI00BC97-3004

General information


Enrollment

04.05.2020 - 15.09.2020

Timing

01.08.2020 - 31.12.2020

Number of ECTS credits allocated

5 op

Virtual portion

4 op

Mode of delivery

20 % Contact teaching, 80 % Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages

  • Finnish

Degree programmes

  • Bachelor's Degree Programme in Tourism and Hospitality Business Management

Teachers

  • Jussi Mozo

Groups

  • 04MATK19S

Learning outcomes

The student is able to
- use different channels and means, and take different target groups into account in sales and marketing
- manage customer experience
- price leisure services
- act appropriately in service development work

Assessment scale

1-5