Customer experience and profitability management (5 cr)
Code: LI00BC97-3004
General information
Enrollment
04.05.2020 - 15.09.2020
Timing
01.08.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Virtual portion
4 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Tourism and Hospitality Business Management
Teachers
- Jussi Mozo
Groups
-
04MATK19S
Learning outcomes
The student is able to
- use different channels and means, and take different target groups into account in sales and marketing
- manage customer experience
- price leisure services
- act appropriately in service development work
Assessment scale
1-5