Digitalization and client to market relationships in an international context (5 cr)
Code: LI00BB66-3004
General information
Enrollment
19.08.2019 - 15.09.2019
Timing
01.08.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Faculty of Business and Hospitality Management
Teaching languages
- English
Degree programmes
- Master's Degree Programme in International Business Development
Teachers
- Harrison Okuogume
Groups
-
04YIBD19S, Lahti
Learning outcomes
The student is able to
- explain and determine the critical issues in customer centric management in an international business context
- search and evaluate, perspectives, and solutions in order to create a customer centric business in an international business context
-recognize and analyze possibilities of digitalization, networks and customer relationships in an international business context
Implementation and methods of teaching
Contact sessions supporting the learning objectives, 2 days. An evening virtual session for guidance.
Timing and attendance
The course will start with an online evening on the 12.9.
contact days will be on 31.10
and 14.11.
Deadline for individual assignment. Participation to contact sessions highly recommended.
Learning environment
Campus - Authentic - E-learning
Student time use and work load
Approximately 1 credit related to contact sessions, 4 credits virtual and self managed work on individual assignment.
Contents
Theoretical background and practical applications related to theme. Strategic questions, digitalization and customer relations as problem sets with related solution sets. Lectures, group tasks at contact sessions and individual assignment.
Assessment criteria
Evaluation is based on the learning assignments given on the course.
Assessment scale
1-5
Failed (0)
Learning objectives are not met.
Assessment criteria: level 1 (assessment scale 1–5)
Student is able to
- Search for relevant information and sources and is capable to give reasons for the selection, usage and usability of those
- Communicate orally as well as in writing using the concepts related to customers and networking
- Pose strategic questions and give answers to those.
Assessment criteria: level 3 (assessment scale 1–5)
Student is able to
- Evaluate critically the theoretical information and sources related on the topic
- Search and analyze the developmental challenges and underlying basic assumptions related on the course themes
- Pose relevant strategic questions and give profound answers to those with evaluating effects of customer operations
Assessment criteria: level 5 (assessment scale 1–5)
Student is able to
- Critically and innovatively use domestic and international sources on a special field of expertise.
- Evaluate the outcomes and effects of development actions
- Pose relevant and customer-centric strategic questions and give profound answers to those with developing and evaluating operations related to these.