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Digitalization and client to market relationships in an international context (5 cr)

Code: LI00BB66-3004

General information


Enrollment

19.08.2019 - 15.09.2019

Timing

01.08.2019 - 31.12.2019

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Faculty of Business and Hospitality Management

Teaching languages

  • English

Degree programmes

  • Master's Degree Programme in International Business Development

Teachers

  • Harrison Okuogume

Groups

  • 04YIBD19S
    , Lahti

Learning outcomes

The student is able to
- explain and determine the critical issues in customer centric management in an international business context
- search and evaluate, perspectives, and solutions in order to create a customer centric business in an international business context
-recognize and analyze possibilities of digitalization, networks and customer relationships in an international business context

Implementation and methods of teaching

Contact sessions supporting the learning objectives, 2 days. An evening virtual session for guidance.

Timing and attendance

The course will start with an online evening on the 12.9.
contact days will be on 31.10
and 14.11.

Deadline for individual assignment. Participation to contact sessions highly recommended.

Learning environment

Campus - Authentic - E-learning

Student time use and work load

Approximately 1 credit related to contact sessions, 4 credits virtual and self managed work on individual assignment.

Contents

Theoretical background and practical applications related to theme. Strategic questions, digitalization and customer relations as problem sets with related solution sets. Lectures, group tasks at contact sessions and individual assignment.

Assessment criteria

Evaluation is based on the learning assignments given on the course.

Assessment scale

1-5

Failed (0)

Learning objectives are not met.

Assessment criteria: level 1 (assessment scale 1–5)

Student is able to
- Search for relevant information and sources and is capable to give reasons for the selection, usage and usability of those
- Communicate orally as well as in writing using the concepts related to customers and networking
- Pose strategic questions and give answers to those.

Assessment criteria: level 3 (assessment scale 1–5)

Student is able to
- Evaluate critically the theoretical information and sources related on the topic
- Search and analyze the developmental challenges and underlying basic assumptions related on the course themes
- Pose relevant strategic questions and give profound answers to those with evaluating effects of customer operations

Assessment criteria: level 5 (assessment scale 1–5)

Student is able to
- Critically and innovatively use domestic and international sources on a special field of expertise.
- Evaluate the outcomes and effects of development actions
- Pose relevant and customer-centric strategic questions and give profound answers to those with developing and evaluating operations related to these.