Brand development and management (5 cr)
Code: LA00BQ07-3005
General information
Enrollment
16.11.2020 - 10.01.2021
Timing
14.01.2021 - 28.05.2021
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Complementary competence and optional courses, Masters
Teachers
- MI_opettaja_YAMK, Ylempi AMK, kulttuuriala Virtuaaliopettaja (LAB)
- Heikki Nuutinen
Teacher in charge
Arto Kutvonen
Scheduling groups
- Opetus (Size: 1. Open UAS: 0.)
Groups
-
LABLTIYTO20H
-
MLTIYMMU20S
-
MLTIYDIGK20S
Small groups
- Opetus
Learning outcomes
Students
know how to justify and apply the different ideation and analysis tools and means of brand management and development
know how to analyse, build and manage brand identity in the recommendation based markets with multiple channels and visual means
Assessment scale
1-5