Digital marketing (5 cr)
Code: LA00BO59-3003
General information
Enrollment
25.11.2019 - 19.01.2020
Timing
01.01.2020 - 31.03.2020
Number of ECTS credits allocated
5 op
Virtual portion
4 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Master of Business Administration, Digital Solutions (2018, 2019, 2020)
- Complementary competence and optional courses, Masters
Teachers
- Ritva Kinnunen
Groups
-
04YDIT19S, Lahti
-
00HYTO19
-
04YDIR19S, Lahti
-
07YDIG19S, Lahti
-
05YDIG19S
-
08YDIG19S
Learning outcomes
The student is able to
- plan an optimal mix of channels and tactics to support marketing objectives
- evaluate the efficiency of marketing communications in relation to given marketing objectives
- create a digital marketing plan that recognises the organisation’s operational environment
Implementation and methods of teaching
Both contact and distance learning
Timing and attendance
January - April
Contents
This course covers following topics: Digital Marketing Plan – SOSTAC – Planning Framework, Marketing Automation,
Social Media Marketing,Mobile Marketing, Content Creation, SEO, SEM and Digital Marketing Analytics.
Assessment scale
1-5