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Strategies and Channels (3 cr)

Code: KMR0625-3001

General information

Enrollment

01.08.2020 - 15.09.2020

Timing

31.08.2020 - 16.10.2020

Number of ECTS credits allocated

3 op

Virtual portion

1 op

Mode of delivery

67 % Contact teaching, 33 % Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages

  • English

Seats

20 - 60

Degree programmes

  • Bachelor's Degree Programme in Hotel and Restaurant Management
  • Studies for incoming exchange students

Teachers

  • Sami Lanu

Scheduling groups

  • Luennot 1 (Size: 0. Open UAS: 0.)

Groups

  • LLPREX20SIB
  • HOMA19
    Bachelor's Degree Programme in Tourism and Hospitality Management 19S, Lappeenranta
  • HOTRA19R
    Hotelli- ja ravintola-alan liikkeenjohdon koulutus S19, ravintolan liikkeenjohto, Lappeenranta
  • HOTRA19H
    Hotelli- ja ravintola-alan liikkeenjohdon koulutus S19, hotellin liikkeenjohto, Lappeenranta

Small groups

  • Luennot 1

Learning outcomes

Students will learn basics of
- Digitalized word and digital channels
- basics of strategy thinking
- importance of strategies
- learnign from cases

Implementation and methods of teaching

UPDATE: This course will be totally virtual, follow instructions from Moodle.
13cr virtual (Moodle)
Passing the course:
Complete and approval of all tasks
Feedback of the course:
After the course

Timing and attendance

Complete all tasks

Learning material and recommended literature

Kotler etc. Marketing 4.0

White papers provided by Adobe etc.

Pdf`s will be provided in the course

Exam retakes

No exam. Grading is based on individual essay.

Learning environment

Campus
Authentic
E-learning (Moodle)

Student time use and work load

1cr lectures (28h)
1cr group works (28h)
1 cr Individual work (28h)

Contents

Goals:
The goal is to give basics about modern global marketing in a digitalized and multi channel environment
Level 1:To learn basics about modern marketing
Level 3: Understand the possibilities of modern marketing
Level 5: Being able to use and analyze tools and strategies for modern marketing

Assessment criteria

Based on individual essay
Use of Blooms taxonomy
Level 1 remember
Level 3 understand
Level 5 create and use

Assessment scale

1-5

Failed (0)

Not passing all the tasks

Assessment criteria: level 1 (assessment scale 1–5)

Only remember the basics of the course content

Assessment criteria: level 3 (assessment scale 1–5)

Understands the possibilities of eBusiness/Digital business

Assessment criteria: level 5 (assessment scale 1–5)

Understands, can analyze, evaluate and create new theory.
Being able to use knowledge for modern marketing