Networking and Social Media in Tourism (3 cr)
Code: KMR0624-3001
General information
Enrollment
16.11.2020 - 10.01.2021
Timing
11.01.2021 - 07.05.2021
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus, Lappeenranta
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Bachelor's Degree Programme in Hotel and Restaurant Management
Teachers
- Sami Lanu
Scheduling groups
- Video Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
HOMA18Bachelor's Degree Programme in Tourism and Hospitality Management 18S, Lappeenranta
-
HOTRA18RHotelli- ja ravintola-alan liikkeenjohdon koulutus S18, ravintolan liikkeenjohto, Lappeenranta
-
HOTRA18HHotelli- ja ravintola-alan liikkeenjohdon koulutus S18, hotellin liikkeenjohto, Lappeenranta
-
LLPREX20SH
Small groups
- LVideo Lectures 1
Learning outcomes
To familiarise students with the basics of business networking and central concepts of cooperation and collaborative activity in tourism trade.
Introduces variety of networks and tools for networking.
Students will learn definition and content of social capital related to tourism.
Tools and analytics for building, managing and measuring social capital.
Implementation and methods of teaching
VIRTUAL
Everything happens trough Moodle
Video lectures, Material and tasks in Moodle, Essay, Moodle exam(s)
Passing the course:
Complete and approval of all tasks
Moodle exam(s)
Feedback of the course:
After the course
Timing and attendance
Complete all tasks
Exam(s)
Learning material and recommended literature
Pdf`s are provided in the course, no need to look in advance
Exam retakes
Moodle exam. Grading is based on Moodle exam(s)
Learning environment
E-learning (Moodle)
Student time use and work load
1cr virtual lectures
1cr materials and tasks
1 cr exam(s)
Contents
Goals:
The goal is to enchange the understanding of social media in marketing, customer service etc. in Tourism business
Level 1:To learn basics about social media tools and platforms
Level 3: Understand the possibilities of social media tools and platforms in marketing, Customer service etc.
Level 5: Being able to use and analyze social media tools and platforms in Tourism business
Assessment criteria
Based on Moodle exam(s)
Assessment scale
1-5
Failed (0)
Not passing the exam(s)
Assessment criteria: level 1 (assessment scale 1–5)
Only remember the basics of the course content
Assessment criteria: level 3 (assessment scale 1–5)
Understands the possibilities of social media in tourism business
Assessment criteria: level 5 (assessment scale 1–5)
Understands, can analyze, evaluate and create new theory related to social media in tourism business.
Being able to use knowledge of the social media tools and platforms