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Innovation, Productization and Branding 1 (5 cr)

Code: AL00CL60-3001

General information


Enrollment

01.07.2022 - 04.09.2022

Timing

01.09.2022 - 31.05.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages

  • Finnish

Seats

1 - 30

Degree programmes

  • Bachelor's Degree Programme in Business

Teachers

  • Jyri Hänninen

Groups

  • LLPRLII21SM

Learning outcomes

Students are able to:
-innovation process
-understands the importance of products and brands
-apply innovation methods and productization and branding tools
-pricing process and know how to apply pricing methods

Assessment scale

1-5