International Marketing (5 cr)
Code: AL00CJ46-3001
General information
Enrollment
19.11.2021 - 14.01.2022
Timing
10.01.2022 - 31.05.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Complementary competence and optional courses taught in English: Bachelors
- Complementary competence and optional courses, Bachelors
Teachers
- Jukka Korre
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTO22H
-
LLTIEX22K1
Small groups
- Luennot 1
Learning outcomes
The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.
Assessment scale
1-5