Growth Hacking (10 cr)
Code: AL00CI71-3001
General information
Timing
01.01.2023 - 31.05.2024
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
- English
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Lotta Toivonen
Groups
-
LLABTO23H
-
LLABTO23-24
Learning outcomes
The student is able to:
- Explain growth hacking’s principles and uses in achieving marketing management growth
- Knows the basis of entrepreneurial marketing and can make use of innovative procedures in a fast changing digital operating environment taking into account scarce resources
- Is able to apply targeted growth hacking techniques in fast trials
- Is able to make use of marketing analysis and marketing technologies in building customer experience
- Is able to plan, optimize and develop companies’ analytical processes to improve profitability
Assessment scale
1-5