Digital marketing planning and management (10 cr)
Code: AL00CI69-3002
General information
Timing
01.01.2023 - 31.05.2024
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
- English
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Jan-Erik Sandelin
- Lotta Toivonen
Groups
-
LLABTO23H
-
LLABTO23-24
Learning outcomes
The student is able to:
- define the basic concepts of digital marketing
- analyse companies’ digital operating environment and create a target group orientated digital marketing plan
- explain the impact of a digital marketing strategy on companies’ success
- apply social media as a strategic and tactical tool for various marketing purposes
- measure and analyse digital marketing
Assessment scale
1-5