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Customer Relations and Marketing (5 cr)

Code: AL00CD61-3023

General information


Enrollment

21.11.2022 - 15.01.2023

Timing

09.01.2023 - 17.05.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages

  • Finnish

Degree programmes

  • Bachelor's Degree Programme in Business and Logistics

Teachers

  • Sampo Kokkonen
  • Sami Lanu

Groups

  • LLTILIL23KV

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

Approved/Failed