•   Customer Relations and Marketing AL00CD61-3020 01.09.2022-30.12.2022  5 credits  (LLPRIT22S) +-
    Name of lecturer(s)

    Reko Juntto

    Learning material and recommended literature

    - Moodle material - Lecture notes - Articles/videos - Course book: Yrityksen Asiakasmarkkinointi, S. Bergström, A Leppänen.

    Implementation and methods of teaching

    - Joint lectures - Group meetings/group exercises - A customer oriented approach to business - Marketing environments - Consumer behaviour and the purchasing process - Marketing strategy - The competitive tools of customer-oriented marketing - Principles of selling

    Assessment methods and criteria

    - Active participation - Presentations - Groupworks - Exercise - Exam

    Language of instruction

    Finnish

    Timing

    01.09.2022 - 30.12.2022

    Enrollment date

    01.07.2022 - 04.09.2022

    Enrolment in Peppi http://peppi.lab.fi. If you need assistance, please contact the student office.

    Group(s)
    • LLPRIT22S
    Unit, in charge

    Faculty of Business and Hospitality Management (LAB)

    Small group(s)
    • Luennot 1 (Size: 5.
    Teacher(s)

    Reko Juntto

    Degree Programme(s)

    Bachelor's Degree Programme in Business Information Technology

    Unit location

    Lappeenranta Campus

    Assessment methods

    1-5

    Dates for exams and retakes

    - EXAM and two extra EXAMs to repeat

    Timing and attendance

    According to timetables

    Learning environment

    -Moodle/Internet

    Students use of time and workload

    5 op x 27 hours = 135 hours students work

    Contents

    -Key concepts in marketing and customer-centric business -Steps in the marketing and sales process -Identify customer needs, customer value and understand their importance to the success of the company.

    Assessment criteria
    Assessment criteria - level 1

    Student has achieved the objectives of the course sufficiently. Student understands the basic principles of marketing Student is able to apply some of the course related professional marketing concepts.

    Assessment criteria - level 3

    Student has achieved the objectives of the course in a consistent manner. Student understands the basic principles of marketing well. Student is able to apply most of the course related professional marketing concepts.

    Assessment criteria - level 5

    Student has achieved the objectives of the course in an excellent manner. Student understands the basic principles of marketing very well. Student has good capabilities to apply all of the course related professional marketing concepts.