Customer Relations and Marketing (5 cr)
Code: AL00CD61-3014
General information
Enrollment
19.11.2021 - 09.01.2022
Timing
10.01.2022 - 16.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business and Logistics
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
LLTILIL22KV
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed