(5 cr)
Code: AL00CD61-3005
General information
Enrollment
01.07.2021 - 05.09.2021
Timing
06.09.2021 - 19.12.2021
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Seats
20 - 100
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Emmi Maijanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
- Tentti 1 (Size: 0. Open UAS: 0.)
- Harjoitukset 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRLII21SJ
-
LLPRLII21SL
-
LLPRLII21SM
Small groups
- Luennot 1
- Tentti 1
- Harjoitukset 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5