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(5 cr)

Code: AL00CD61-3002

General information


Enrollment

01.07.2021 - 05.09.2021

Timing

06.09.2021 - 17.12.2021

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages

  • Finnish

Degree programmes

  • Bachelor's Degree Programme in Business

Teachers

  • Reko Juntto

Scheduling groups

  • Luennot 1 (Size: 0. Open UAS: 0.)

Groups

  • LLTILII21SH2

Small groups

  • Luennot 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

1-5