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Story Telling in Hospitality Industry (5 cr)

Code: AL00CC62-3001

General information


Enrollment

01.08.2020 - 15.09.2020

Timing

01.08.2020 - 31.05.2021

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages

  • English

Degree programmes

  • Bachelor's Degree Programme in Hotel and Restaurant Management

Teachers

  • Lari-Pekka Ruotsi

Scheduling groups

  • Distance learning (Size: 40. Open UAS: 0.)

Groups

  • LLPRHOMA20S
  • HOTRA18R
    Hotelli- ja ravintola-alan liikkeenjohdon koulutus S18, ravintolan liikkeenjohto, Lappeenranta
  • LLPREX20SD
  • HOTRA18H
    Hotelli- ja ravintola-alan liikkeenjohdon koulutus S18, hotellin liikkeenjohto, Lappeenranta
  • HOMA19
    Bachelor's Degree Programme in Tourism and Hospitality Management 19S, Lappeenranta
  • HOTRA19R
    Hotelli- ja ravintola-alan liikkeenjohdon koulutus S19, ravintolan liikkeenjohto, Lappeenranta
  • HOTRA19H
    Hotelli- ja ravintola-alan liikkeenjohdon koulutus S19, hotellin liikkeenjohto, Lappeenranta

Small groups

  • Distance learning

Implementation and methods of teaching

The course consists of five parts, each of which has its own 1 cr. entities. The course will be implemented through distance learning and the kick-off will be 11th September 2020 - Teams meeting, you will find the link to the meeting from the New Moodle. No password needed.
The student becomes familiar with storytelling and how to utilize it in a modern service organization word that he or she will be able to implement in an acceptable way the organizational story, the product story, and the ability to use storytelling as a strategic tool.

Timing and attendance

The course begins at the beginning of the fall semester and continues throughout the semester, providing students with a flexible hop-on - hop-off opportunity.

Learning material and recommended literature

The real-time study material is downloaded from the course platform and is entirely in English.

Alternative completion methods

Possible optional study pathways and/or partial pass marks are always discussed separately with the supervising teacher.

Exam retakes

There is no exam in the course, but the grade is based on the average grade of assignments.

Student time use and work load

One credit requires 25-35 hours of student work on average.

Assessment criteria

Successfully completed learning assignments - scale 0-5

Assessment scale

1-5

Assessment criteria: level 3 (assessment scale 1–5)

With a good grade (3-4), students must demonstrate proficiency in:
1. What a story means and why it is such a powerful tool
2. How storytelling and storyficatio differ
3. How emotions evoke the story
4. How storytelling can be used as a marketing tool
5. What are the channels and means for storytelling?