Story Telling in Hospitality Industry (5 cr)
Code: AL00CC62-3001
General information
Enrollment
01.08.2020 - 15.09.2020
Timing
01.08.2020 - 31.05.2021
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- English
Degree programmes
- Bachelor's Degree Programme in Hotel and Restaurant Management
Teachers
- Lari-Pekka Ruotsi
Scheduling groups
- Distance learning (Size: 40. Open UAS: 0.)
Groups
-
LLPRHOMA20S
-
HOTRA18RHotelli- ja ravintola-alan liikkeenjohdon koulutus S18, ravintolan liikkeenjohto, Lappeenranta
-
LLPREX20SD
-
HOTRA18HHotelli- ja ravintola-alan liikkeenjohdon koulutus S18, hotellin liikkeenjohto, Lappeenranta
-
HOMA19Bachelor's Degree Programme in Tourism and Hospitality Management 19S, Lappeenranta
-
HOTRA19RHotelli- ja ravintola-alan liikkeenjohdon koulutus S19, ravintolan liikkeenjohto, Lappeenranta
-
HOTRA19HHotelli- ja ravintola-alan liikkeenjohdon koulutus S19, hotellin liikkeenjohto, Lappeenranta
Small groups
- Distance learning
Implementation and methods of teaching
The course consists of five parts, each of which has its own 1 cr. entities. The course will be implemented through distance learning and the kick-off will be 11th September 2020 - Teams meeting, you will find the link to the meeting from the New Moodle. No password needed.
The student becomes familiar with storytelling and how to utilize it in a modern service organization word that he or she will be able to implement in an acceptable way the organizational story, the product story, and the ability to use storytelling as a strategic tool.
Timing and attendance
The course begins at the beginning of the fall semester and continues throughout the semester, providing students with a flexible hop-on - hop-off opportunity.
Learning material and recommended literature
The real-time study material is downloaded from the course platform and is entirely in English.
Alternative completion methods
Possible optional study pathways and/or partial pass marks are always discussed separately with the supervising teacher.
Exam retakes
There is no exam in the course, but the grade is based on the average grade of assignments.
Student time use and work load
One credit requires 25-35 hours of student work on average.
Assessment criteria
Successfully completed learning assignments - scale 0-5
Assessment scale
1-5
Assessment criteria: level 3 (assessment scale 1–5)
With a good grade (3-4), students must demonstrate proficiency in:
1. What a story means and why it is such a powerful tool
2. How storytelling and storyficatio differ
3. How emotions evoke the story
4. How storytelling can be used as a marketing tool
5. What are the channels and means for storytelling?