Experience Design (5 cr)
Code: AL00CC23-3001
General information
Enrollment
16.11.2020 - 10.01.2021
Timing
20.01.2021 - 07.05.2021
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
5 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Bachelor's Degree Programme in Hospitality Management, Tourism and Event Management
Teachers
- Mika Kylänen
- Heidi Freundlich
Scheduling groups
- Kick-off Seminar (Size: 0. Open UAS: 0.)
- Presentation Seminar (Size: 0. Open UAS: 0.)
- Luennot (Size: 0. Open UAS: 0.)
- Luennot 2 (Size: 0. Open UAS: 0.)
- Luennot 3 (Size: 0. Open UAS: 0.)
- Luennot 4 (Size: 0. Open UAS: 0.)
- Luennot 5 (Size: 0. Open UAS: 0.)
- Luennot 6 (Size: 0. Open UAS: 0.)
- Luennot 7 (Size: 0. Open UAS: 0.)
- Luennot 8 (Size: 0. Open UAS: 0.)
- Luennot 9 (Size: 0. Open UAS: 0.)
- Luennot 10 (Size: 0. Open UAS: 0.)
- Luennot 11 (Size: 0. Open UAS: 0.)
- Luennot 12 (Size: 0. Open UAS: 0.)
- Luennot 13 (Size: 0. Open UAS: 0.)
- Luennot 14 (Size: 0. Open UAS: 0.)
Groups
-
LLTIEX21K3
-
LLTITO20H
-
04MATK19S
-
LLTIEX21K1
Small groups
- Kick-off Seminar
- Presentation Seminar
- Lectures
- Luennot 2
- Luennot 3
- Luennot 4
- Luennot 5
- Luennot 6
- Luennot 7
- Luennot 8
- Luennot 9
- Luennot 10
- Luennot 11
- Luennot 12
- Luennot 13
- Luennot 14
Learning outcomes
The student is able to
- design, orchestrate and manage customer’s experiences
- create meanings and meaningful contents and solutions in tourism and leisure
- apply design and user-centrism in development of tourism, hospitality and leisure services and business
Implementation and methods of teaching
The study unit belongs to Leisure & Regional Development (15 ECTS) study module. It is recommended that the students enroll in all three study units Sustainability in Tourism and Leisure, Experience Design, and Holistic Approach to Well-being Tourism.
Experience Design study unit will consist of learning assignments executed in teams and individually. The assignments include
1) Usability analysis
2) A sensory walk
3) Project assignment in small teams
The evaluation will be based on a) knowledge and information retrieval skills, b) practical skills, and c) responsibility and reflection skills.
Students work for three commissioned development projects, and the teams will be formed on the basis of the students' professional interests. One student will be involved in one project. The RDI project Go Green Routes deals with user- and data-driven conceptualization of nature well-being service concept. The Go Green Routes project is about optimizing how nature is integrated into urban spaces and accessible leisure in nature. In the project, the students get to design and test the service concept and network with companies and other working life representatives in the region. The RDI project Konenäkö (machine vision) challenges the students to innovate new business models in making use of machine vision and AI in the field of tourism and events. The focus will be on a few business-driven concepts agreed with the commissioner. The RDI project Feeniks (Phoenix - Renew sustainably) is about supporting tourism companies and cultural organizations to revitalize and renew their business in an ecologically sustainable way. In the project, the resilience of the companies is strengthened, and the mental regeneration is supported by a corona-exit approach.
Timing and attendance
The study unit is offered only in contact/hybrid learning. The study unit starts on the 19th of January 2021 with a kick-off seminar. The first course-specific session is held on 27th of January. The lectures of Experience Design take place on Wednesday mornings at 9-12 between 27 Jan - 28 Apr. The study unit ends on the 4th of May with a closing seminar where all student projects & results will be presented. The student is expected to commit to teamwork and individual tasks.
According to the most recent guidelines of the LAB UAS, distance learning continues also in January 2021. The current Covid-19 approach to teaching and learning arrangements goes at least until 14 March 2021. It now seems that this study unit will be implemented remotely.
Learning material and recommended literature
The learning material will be announced at the beginning of the study unit, incl. books, reports, articles, blogs, videos. Partly the material will be retrieved by the student.
Alternative completion methods
No alternative ways of implementation. If a student is able to attend and take part in only one or two (and not the all three) courses of the module; please contact the teachers asap.
Working life cooperation
The study unit is connected to close collaboration with the Go Green Routes, Machine Vision (Konenäkö) and Phoenix (Feeniks) projects; in total 3-5 different case projects by the commissioners depending on the amount of enrolled students (15-30).
Student time use and work load
1 ECTS cr. equals 27 h of student's work. Accordingly, the study unit of 5 ECTS cr. equals 133 hours of student's work. The 1/3 of the workload comes from lectures and assignments and 2/3 of the workload consists of the project work to be conducted in teams and individually.
Contents
The study unit belongs to Leisure & Regional Development (15 ECTS) study module. It is recommended that the students enroll in all three study units Sustainability in Tourism and Leisure, Experience Design, and Holistic Approach to Well-being Tourism. In general, the study module focuses on synergies in combining leisure and regional development and addressing tourism as a vehicle for regional and individual well-being. In this study unit, the students advance from service design to experience design and familiarize oneself on the international discussion on experience design, customer experience and meaning making. Also, the study unit deals with integration of physical and digital interfaces into a seamless customer experience, and how to deliver a meaningful customer experience. In practice the students learn to apply the lessons learned in a concrete experience design project.
Assessment criteria
Teacher evaluation, self and peer evaluation, and commissioner evaluation (regarding the project assignment).
Assessment scale
1-5
Failed (0)
The student is unable to meet the requirements on Level 1.
Assessment criteria: level 1 (assessment scale 1–5)
The student is able to find information and justify one's choices.
The student is able to apply professional concepts in a goal-oriented development project.
The student is able to perform in unprecedented situations at work.
The student is able to apply acquired tools in problem-solving.
Assessment criteria: level 3 (assessment scale 1–5)
The student is able to critically appraise and compare different sources of information.
The student is able to use professional concepts and communicate with different audiences.
The student is able to organize multidisciplinary teamwork in complex situations at work.
The student is able to propose innovative solutions in professional problem-solving.
Assessment criteria: level 5 (assessment scale 1–5)
The student is able to evaluate and justify the suitability of information resources.
The student is able to combine different professional concepts in a meaningful way.
The student is able to plan and execute development tasks by analyzing different options available.
The student is able to critically evaluate different solutions in professional problem-solving.