Study Guide

Learning outcomes

The student is able to
- evaluate online business models as part of a company's business strategy
- recognise the resource needs of online business
- plan and describe a customer-oriented service process utilising a web store

Implementation and methods of teaching

Virtual miniprojects, articles written, research, group works and presentations. All assignments include self and peer assessment. Some contact lessons are compulsory (roughly every second week). During the virtual assignments there are no lessons. The actual timing of these lessons will be informed during the course.

Timing and attendance

Material (or pointers to it) will mainly be provided by the teacher via Moodle.

Contents

The current and future trends of web business. Legislation and regulation of web business. Conversion rate optimization. Online business models and how they meet the requirements of company's business strategy.

Assessment criteria

Evaluation of artifacts produced in groups and/or by individual work. Peer review in most assignments.

Assessment scale

1-5

Failed (0)

The student has no understanding of established online business models. Student is not able to explain the relevant concepts of online business.

Assessment criteria: level 1 (assessment scale 1–5)

The student understands established online business models. The student has a rough idea of the relevant concepts of online business

Assessment criteria: level 3 (assessment scale 1–5)

The student understands established online business models. The student is able to explain the relevant concepts of online business

Assessment criteria: level 5 (assessment scale 1–5)

The student understands established online business models. The student is able to apply the relevant concepts of online business in practice