For instance, sdt.fi/materiaali/ServiceDesignToolkit_english.pdf , https://leanservicecreation.com/.
The commissions for the projects have been agreed by the teacher. A more focused task / challenge to be solved will be presented to the students on Tue 1 Sept. The study unit (and the study module) leans on project-based learning. The learning methods range from inspirational lectures to case assignments and project work. Also, the students conduct a benchmarking study. In addition to teamwork, the students will learn via self-education.
Evaluation is based on students learning in a) knowledge and information retrieval skills, b) practical skills and c) responsibility and team skills / leadership skills. The evaluation is based 70 % on the process, that is, the process evaluation of the service development project: project and team work, learning, use of the themes and tools of the study unit, and use of methods and experimentation. 30 % of the evaluation is based on the final output and outcome of the project: learning, commissioner feedback, sales pitch and performance in the fair/seminar event, and the concept description report. All the assignments and "to dos" will deal with the service development project in its different phases. The study unit benefits from teacher evaluation, self evaluation and peer evaluation.
06.09.2021 - 10.12.2021
01.07.2021 - 05.09.2021
Enrolment in Peppi http://peppi.lab.fi. If you need assistance, please contact the student office.
20 - 40
Faculty of Business and Hospitality Management (LAB)
Minna Ulmala, Hanna Katila
The study unit belongs to a study module where students complete an extensive service development project for a commissioner. A student is obliged to also enrol and participate simultaneously a course: AL00CB11-3002 Kannattavuus ja hinnoittelu (4op).
Bachelor's Degree Programme in Hospitality Management, Tourism and Event Management
No alternative methods of implementation. No individual solo projects.
Authentic commissioners for the projects.
The study unit starts on 6.9.2021 at 12:00 with an online introductory session and ends at a fair/seminar event on week 49. The commissions are presented to the students on week 36. The projects start immediately. The students have to schedule from 2 days per week for the teamwork to complete the service development project for a real-life commissioner. This calls for commitment! Compulsory attendance in the lectures, the guidance meetings, and teamwork. A part of these will be placed in M19 and a part in Zoom or MS Teams. The schedule will be published in the Moodle page of the course. The service development project will follow a more or less fixed schedule and process with four phases: User insight and customer understanding (Sept), Idea generation (Oct), Conceptualization, experimenting and finalization (Nov), and Presentation and pitching and reporting (Dec).
The study unit (and the study module) is based on an authentic service development project. If contact classes are possible once a week students will be working at M19 campus and face-to-face coaching sessions with the lecturer will be organized.
The service development project work requires approximately 20-25 hours work per week (in total about 270 hours from early Sept to early Dec). The project is mainly completed as a student team of 4-5 members.
The study unit belongs to a study module where students complete an extensive service development project for a commissioner. A student is obliged to also enrol and participate simultaneously a course: AL00CB11-3002 Kannattavuus ja hinnoittelu (4op). The study unit supports the project work user-orientation in the tourism and leisure industry, in particular. The study unit coaches the project teams with a professional service design and lean service creation process and methods.
The student is unable to meet the requirements on level 1.
The student is able to search tourism service development related information from various sources about the project topic at hand. The student is able to name and explain some of the professional tourism service/experience design related concepts. The student is able to apply introduced service development and work methods according to the guidelines and rules. The student is able to perform individual tasks and work in a team in an appropriate way. All assignments are completed in time and according to the guidelines.
Also including the level 1 requirements. The student is able to identify the need for professional tourism service development related information and evaluate the relevance of the sources. The student is able to apply different suitable service development and work methods in a consistent and argumentative way. The student is able to perform in typical service development situations both alone and as a member of a team with a goal-oriented and user-oriented approach.
Also including the requirements of levels 1 and 3. The student is able to find professional tourism service development related information and justify and reason one's choices. The student is able to expertly and creatively apply and justify service development and work methods in professional situations. The student is able to organize team activities and act appropriately with different audiences in different situations.