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Customer relations and marketing (5 cr)

Code: AL00BV19-3007

General information


Enrollment

16.11.2020 - 10.01.2021

Timing

01.01.2021 - 31.05.2021

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus, Lahti

Teaching languages

  • Finnish

Seats

0 - 60

Degree programmes

  • Bachelor's Degree Programme in Business and Logistics

Teachers

  • Sampo Kokkonen
  • Tiina Pernanen
  • Sami Lanu

Groups

  • LLTILIL21KV

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

1-5