Customer relations and marketing (5 cr)
Code: AL00BV19-3006
General information
Enrollment
04.05.2020 - 15.09.2020
Timing
31.08.2020 - 18.12.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Hospitality Management, Tourism and Event Management
Teachers
- Eva Mattila
Groups
-
LLTIMATLI20S
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5