Customer relations and marketing (5 cr)
Code: AL00BV19-3003
General information
Enrollment
01.08.2020 - 15.09.2020
Timing
01.09.2020 - 30.11.2020
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus, Lahti
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Bachelor's Degree Programme in Business and Logistics
Teachers
- Jaani Väisänen
- Jyri Hänninen
- Outi Katajamäki
- Sami Lanu
Groups
-
LLTILIL20SV
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5