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Customer relations and marketing (5 cr)

Code: AL00BV19-3002

General information


Enrollment

04.05.2020 - 15.09.2020

Timing

01.09.2020 - 31.12.2020

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

2 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages

  • Finnish

Seats

0 - 45

Degree programmes

  • Bachelor's Degree Programme in Business

Teachers

  • Eva Mattila
  • Tiina Pernanen

Groups

  • LLTILII20SH2

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

1-5