Face-to-face
Please select the curriculum by the start year of studies and orientation line.
Face-to-face
Finnish
31.08.2021 - 30.05.2022
01.07.2021 - 05.09.2021
Milla Mäkinen, Mirja Kälviäinen
Institute of Design and Fine Arts (LAB)
Complementary competence and optional courses, Masters, Master’s Degree Programme in Culture and Arts, Innovative Design Thinking
Lahti Campus
1-5
Distance learning
Detailed study material in the Moodle.
Pre-course readings:
BOOKS
CATHARINE SLADE: Creating a Brand Identity: A Guide for Designers (2016) Link for ebook in Finna (accessible with your student credentials) https://masto.finna.fi/Record/nelli16_phkk.3710000000666545
Link for the eBook in Amazon, for reading reviews and buying if interested https://www.amazon.com/Creating-Brand-Identity-Guide-Designers-ebook/dp/B01FFNHEV4/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=
REQUIREMENT:
The whole book
KOTLER, PHILIP; KARTAJAYA, HERMAWAN; SETIAWAN, IWAN Marketing 4.0 (2016)
Link for ebook in Finna (accessible with your student credentials) https://masto.finna.fi/Record/nelli16_phkk.3710000000952392 Link for the eBook in Amazon, for reading reviews and buying if interested https://www.amazon.com/Marketing-4-0-Moving-Traditional-Digital-ebook/dp/B01MXMZE4T
REQUIREMENT:
Prologue "From Marketing 3.0 to Marketing 4.0" (pages XV-XVII on start of the book)
Chapter 4 on Part II: "Marketing 4.0 in the Digital Economy" (pages 65-75 in printed book)
Chapters 8-11 + epilogue on Part III (pages 107-171 in printed book) "Tactical Marketing Applications in the Digital Economy"
This is a virtual course where You complete assignments on analysing and developing brand solutions. Before accepting to course, you are required to do prework. Study material is in the Moodle consists of the meaning of brand and the different aspects and modern methods of brand development and management, including examples of visual communication of brands. Additional reading material is also recommended for those interested in it. The tasks demand to analyse and developing some real brand. Task one is the brand analysis according to the subtasks and methods are given in the Moodle material. Task two is brand development, according to the subtasks and methods are given in the Moodle material. At the end, you also need to comment on some other student's tasks. Joint feedback is given after the return day of the task.
The assessement is from the brand analysis task 40 % of the grade and the brand development task 50 % of the grade. The justifications of the analysis and development results presented are a vital part of the assessement. The comments on other students work will be 10 % of the grade.
English
01.09.2021 - 17.12.2021
01.07.2021 - 05.09.2021
10 - 25
MI_opettaja_YAMK, Ylempi AMK, kulttuuriala Virtuaaliopettaja (LAB), Heikki Nuutinen
Institute of Design and Fine Arts (LAB)
Complementary competence and optional courses, Masters
E-campus, Lahti
5 credits
1-5
Virtual in Moodle
1. Read and listen to the resource material (23 hours of workload). You can also get to know the brand related issues by reading or browsing some literature and lists of the books is available in the material.
2. Choose a company or an organisation for brand analysis. Analyse this brand according to the instructions given in the section 2 (40 hours of workload, 40 % of the assessement grade).
3. Make a plan for the development of the brand according to the instructions given in the section 3 (60 hours of workload, 50 % of the assessement grade)
4. Comment on and assess some other student's analysis and development plan in the comment discussion folder on the section 4 (10 hours of the workload, 10 % of the assessement grade)
The course content is about the meaning of brand and the different aspects of and methods for brand development and management. The tasks include both brand analysis of an existing brand and a connected brand development task. The transfer from the abstract brand vision and attributes to the concrete touchpoints and visualisations is important part of the tasks.
Student
knows how to apply the different brand analysis and development tools as a means to develop the brand identity according to the business strategy
knows how to develop and renew for the brand execution relevant multiple channels and visual means according to the brand identity and customer/stakeholder demands.
Student
demonstrates capabilities in developing brand considering entrepreneurial value
Is capable of finding connections between multiple channels and visual means for branding providing for consistency in brand execution.
Student
demonstrates capabilities in leading the brand development and the connected, thoroughly justified value solutions
is capable of creating innovative solutions for the brand challenges.
Face-to-face
Jakson toteutuksessa kirjoitetaan monialaisessa opiskelijaryhmässä hankehakemus teemalla tulevaisuuden työvoima. Opetus ja ohjaus toteutuu kaksi tuntia kestävissä työpajoissa etäopetuksena (Zoom). Jakso käynnistyy tutustumalla eri hankehakemuksiin, hankerahoitukseen ja hankekirjoittamiseen. Työpajojen ajankohdat ovat:
Työpaja I: Hankekirjoittaminen 7.10.2021 klo 16.30 - 18.30
Työpaja II: Kestävä kehitys tulevaisuuden työvoiman turvaamisessa 14.10.2021 klo 16.30 - 18.30
Työpaja III: Ennakointityökalut tulevaisuuden työvoiman määrittämisessä 4.11.2021 klo 16.30 - 18.30
Työpaja IV: Tulevaisuuden työvoimatarpeet 18.11.2021 klo 16.30 - 18.30
Työpaja V: Tulevaisuuden osaamistarpeet 2.12.2021 klo 16.30 - 18.30
Työpaja VI: Hankesuunnitelmien esittely 16.12.2021 klo 16.30 - 18.30 (not translated)
Finnish
01.08.2021 - 31.12.2021
01.07.2021 - 05.09.2021
Kristiina Brusila-Meltovaara, Anja Liimatainen, Päivi Huotari
Faculty of Health Care and Social Services (LAB)
Complementary competence and optional courses, Masters
Lahti Campus
1-5
Opiskelija osaa seurata työelämän, työvoiman ja osaamistarpeiden muutoksiin liittyvää ajankohtaista keskustelua, kehittämistä ja tutkimusta sekä osaa kuvata työelämän ja työvoimatarpeen muutokseen liittyviä ilmiöitä. Opiskelija osaa käyttää erilaisista työelämän tulevaisuuden ennakointityökaluja ja laatia yhteiskirjoittamisen avulla hankesuunnitelman. (not translated)
Opiskelija osaa analysoida ja arvioida kotimaisia ja kansainvälisiä tietolähteitä sekä käyttää ennakointityökaluja. Opiskelija osaa kirjoittaa ja tuottaa yhteisöllisesti hankehakemuksen. (not translated)
Opiskelija osaa arvioida ja käyttää kriittisesti kotimaisia ja kansainvälisiä tietolähteitä tulevaisuuden työvoima- ja osaamistarvekartoituksessa sekä hyödyntää tietolähteitä ja muiden asiantuntijuutta ennakointityökalujen käytössä. Opiskelija osaa kirjoittaa yhteisöllisesti ja monialaisesti työelämää kehittävän hankehakemuksen. (not translated)
Distance learning
Materials given in Reppu.
Learning assignment 1, pre-course assignment 6.9.-26.9.: Defining the concepts and process of research-based development.
Virtual contact teaching 1.10.: Introduction to the themes of the research-based development.
Learning assignment 2 on-line 1.10.-24.10.: The evaluation of the research reports.
Learning assignment 3: Development plan, deadline 21.11.
Virtual seminar: Presentations of the development plans. The student attends the seminar from two alternatives: 25.11. or 26.11.
Assessment is based on active participation in contact and distant learning and completing the assignments. Learning assignments 1-2: pass/to be revised/fail. Learning assignment 3 and overall assessment: E5 - S1.
Finnish
01.08.2021 - 31.12.2021
01.07.2021 - 05.09.2021
10 - 40
Juha Roslakka
The study course is primarily intended for social and health care students.
Faculty of Health Care and Social Services (LAB)
Complementary competence and optional courses, Masters
E-campus, Lahti
5 credits
5 credits
1-5
No other completion methods.
No exam included.
Distance learning and lectures
Assignments 50%
Development plan 50%
The student is able to:
- search knowledge and justify its' use and usefulness.
- plan, perform and evaluate a working life-based development project.
- communicate to one's own professional target group.
The student is able to:
- search knowledge and justify its' use and usefulness.
- plan, perform and evaluate a working life-based development project.
- communicate to one's own professional target group.
The student is able to:
- search, evaluate and use knowledge and justify critically its' use and usefulness.
plan, perform and evaluate a working life-based development project and resolve challenging problems related to development practices.
- communicate critically to one's own professional target group in a justified way.
20% Face-to-face, 80% Distance learning
Will be published in Moodle.
Pre-course task, contact days online Fri 17th September and Fri 8th October (9-16) with lectures and workshop, final task
Acceptable assignments of the course.
Finnish
01.09.2021 - 30.10.2021
01.07.2021 - 05.09.2021
15 - 30
Eeva Aarrevaara, Juha Roslakka
No requirements of previous knowledge.
Faculty of Business and Hospitality Management (LAB)
Complementary competence and optional courses, Masters
Lahti Campus
4 credits
1-5
Compensatory tasks will be available.
Student is able to
- search knowledge and sources based on future research and justify its usability
- design, carry out and evaluate professional and organizational development processes by adaptation of the methods of future research
- work in demanding professional tasks utilizing future research
Student is able to
- evaluate critically professional knowledge and sources based on future research
- carry out demanding professional and organisational development processes by adaptation of the methods of future research
- work and communicate in multidimensional regional and national development networks utilizing future research
Student is able to
- use critically and innovatively domestic and international sources of future research
- evaluate the results and impacts of development activities by utilizing future research
- work and communicate in demanding domestic and international development networks utilizing future research
Distance learning
Will be published in Moodle.
Pre-course task, contact days online Fri 17th September and Fri 8th October (9-16) with lectures and workshop, final task.
Assignments of the course.
English
01.09.2021 - 30.10.2021
01.07.2021 - 05.09.2021
15 - 30
Eeva Aarrevaara, Juha Roslakka
No previous knowledge required.
Faculty of Technology (LAB)
Complementary competence and optional courses, Masters
E-campus, Lahti
5 credits
1-5
Compensatory tasks will be available.
Student is able to
- search knowledge and sources based on future research and justify its usability
- design, carry out and evaluate professional and organizational development processes by adaptation of the methods of future research
- work in demanding professional tasks utilizing future research
Student is able to
- evaluate critically professional knowledge and sources based on future research
- carry out demanding professional and organisational development processes by adaptation of the methods of future research
- work and communicate in multidimensional regional and national development networks utilizing future research
Student is able to
- use critically and innovatively domestic and international sources of future research
- evaluate the results and impacts of development activities by utilizing future research
- work and communicate in demanding domestic and international development networks utilizing future research
Face-to-face
English
01.01.2022 - 31.07.2022
02.12.2021 - 31.12.2021
Mirja Kälviäinen
Institute of Design and Fine Arts (LAB)
Complementary competence and optional courses, Masters
Lappeenranta Campus
1-5
Mirja Kälviäinen
Face-to-face
English
01.01.2022 - 31.07.2022
02.12.2021 - 31.12.2021
Petteri Venetjoki
Institute of Design and Fine Arts (LAB)
Complementary competence and optional courses, Masters
Lappeenranta Campus
1-5
Face-to-face
Finnish
30.08.2021 - 18.12.2021
01.07.2021 - 05.09.2021
Sara Ikävalko
Institute of Design and Fine Arts (LAB)
Complementary competence and optional courses, Masters
Lahti Campus
1-5
There is no implementations attached to this degree programme.