Distance learning
Please select the curriculum by the start year of studies and orientation line.
Distance learning
Detailed study material in the Moodle.
Pre-course readings:
BOOKS
CATHARINE SLADE: Creating a Brand Identity: A Guide for Designers (2016) Link for ebook in Finna (accessible with your student credentials) https://masto.finna.fi/Record/nelli16_phkk.3710000000666545
Link for the eBook in Amazon, for reading reviews and buying if interested https://www.amazon.com/Creating-Brand-Identity-Guide-Designers-ebook/dp/B01FFNHEV4/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=
REQUIREMENT:
The whole book
KOTLER, PHILIP; KARTAJAYA, HERMAWAN; SETIAWAN, IWAN Marketing 4.0 (2016)
Link for ebook in Finna (accessible with your student credentials) https://masto.finna.fi/Record/nelli16_phkk.3710000000952392 Link for the eBook in Amazon, for reading reviews and buying if interested https://www.amazon.com/Marketing-4-0-Moving-Traditional-Digital-ebook/dp/B01MXMZE4T
REQUIREMENT:
Prologue "From Marketing 3.0 to Marketing 4.0" (pages XV-XVII on start of the book)
Chapter 4 on Part II: "Marketing 4.0 in the Digital Economy" (pages 65-75 in printed book)
Chapters 8-11 + epilogue on Part III (pages 107-171 in printed book) "Tactical Marketing Applications in the Digital Economy"
This is a virtual course where You complete assignments on analysing and developing brand solutions. Before accepting to course, you are required to do prework. Study material is in the Moodle consists of the meaning of brand and the different aspects and modern methods of brand development and management, including examples of visual communication of brands. Additional reading material is also recommended for those interested in it. The tasks demand to analyse and developing some real brand. Task one is the brand analysis according to the subtasks and methods are given in the Moodle material. Task two is brand development, according to the subtasks and methods are given in the Moodle material. At the end, you also need to comment on some other student's tasks. Joint feedback is given after the return day of the task.
The assessement is from the brand analysis task 40 % of the grade and the brand development task 50 % of the grade. The justifications of the analysis and development results presented are a vital part of the assessement. The comments on other students work will be 10 % of the grade.
English
29.08.2022 - 19.05.2023
01.07.2022 - 04.09.2022
10 - 25
Heikki Nuutinen
Institute of Design and Fine Arts (LAB)
Master’s Degree Programme in Culture and Arts, Design Thinking and Design Leadership, Master’s Degree Programme in Culture and Arts, Digital Solutions for the Design and Media
E-campus
5 credits
1-5
Virtual in Moodle
1. Read and listen to the resource material (23 hours of workload). You can also get to know the brand related issues by reading or browsing some literature and lists of the books is available in the material.
2. Choose a company or an organisation for brand analysis. Analyse this brand according to the instructions given in the section 2 (40 hours of workload, 40 % of the assessement grade).
3. Make a plan for the development of the brand according to the instructions given in the section 3 (60 hours of workload, 50 % of the assessement grade)
4. Comment on and assess some other student's analysis and development plan in the comment discussion folder on the section 4 (10 hours of the workload, 10 % of the assessement grade)
The course content is about the meaning of brand and the different aspects of and methods for brand development and management. The tasks include both brand analysis of an existing brand and a connected brand development task. The transfer from the abstract brand vision and attributes to the concrete touchpoints and visualisations is important part of the tasks.
Student
knows how to apply the different brand analysis and development tools as a means to develop the brand identity according to the business strategy
knows how to develop and renew for the brand execution relevant multiple channels and visual means according to the brand identity and customer/stakeholder demands.
Student
demonstrates capabilities in developing brand considering entrepreneurial value
Is capable of finding connections between multiple channels and visual means for branding providing for consistency in brand execution.
Student
demonstrates capabilities in leading the brand development and the connected, thoroughly justified value solutions
is capable of creating innovative solutions for the brand challenges.
Eija Mustonen
Face-to-face
Suositeltava kirjallisuus, kirjallisuutta käsitellään tunnilla opettajan otteina, mutta voit halutessasi tutustua niihin etukäteen. Tähdellä merkitty kirja on ennakkotehtävä, jokainen perehtyy yhteen lukuun ennen ensimmäistä tuntia. Opettaja antaa oman lukusi tervetulokirjeessä, jonka saat kuukutta ennen kurssin alkua.
Baer, Kim and Vacarra, Jill (2008)
Information design workbook graphic approaches, solutions, and inspiration + 30 case studies
https://lut.primo.exlibrisgroup.com/permalink/358FIN_LUT/1ricsah/alma991947378806254 (eBook)
(uudempi painos ilmestynyt 2021)
Enders, Jessica (2016)
Designing UX: Forms
Create Forms That Don't Drive Your Users Crazy
Sitepoint
Calori, Chris and Vanden-Eynden, David (2015)
Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems
https://lut.primo.exlibrisgroup.com/permalink/358FIN_LUT/1ricsah/alma991952239706254 (eBook)
Clark, Josh (2016):
Designing for the touch
O´Reilly
https://lut.primo.exlibrisgroup.com/permalink/358FIN_LUT/b5ag28/alma991453945406254 (eBook)
* Johnson, Jeff (2010):
Designing with the mind in mind
Morgan Kaufmann
https://lut.primo.exlibrisgroup.com/permalink/358FIN_LUT/1ricsah/alma991951893706254
Koponen, Juuso; Hildén, Jonatan; Vapaasalo, Tapio (2016)
Tieto näkyväksi : informaatiomuotoilun perusteet
Aalto-yliopisto, Taiteiden ja suunnittelun korkeakoulu
Krug, Steve (2010):
Rocket Surgery Made Easy
New Riders
https://lut.primo.exlibrisgroup.com/permalink/358FIN_LUT/1ricsah/alma991453965406254
Englanniksi (not translated)
Toteutus on yhdistelmä etää ja lähiä. Viisi opetuskertaa, jotka jakaantuvat seuraavasti:
1. PÄIVÄ: Intro • Informaatiomuotoilun psykologinen perusta • Heuristiikat ja käyttäjätestaus / Harri Heikkilä
2. PÄIVÄ: Caseja: Lomakkeet • Opastinjärjestelmät • Käyttöliittymäsuunnittelu. / Harri Heikkilä
3: PÄIVÄ: Infografiikka / Antti Heinonen tai Jonatan Hilden
4: PÄIVÄ: Datavisualisaatio / Antti Heinonen tai Jonatan Hilden
5. PÄIVÄ: Ekskursiot ja palaute. (Ekskursiot Helsingissä) (not translated)
Tunnilla tehtävät työt, osallistuminen ja lopputyö (30 %) (not translated)
Finnish
31.08.2022 - 09.12.2022
01.07.2022 - 04.09.2022
15 - 60
Harri Heikkilä, MI_opettaja_YAMK, Ylempi AMK, kulttuuriala Virtuaaliopettaja (LAB)
Kurssilla on 30 aloituspaikkaa, etusijalla Kulttuurialan opiskelijat. (not translated)
Institute of Design and Fine Arts (LAB)
Master’s Degree Programme in Culture and Arts, Design Thinking and Design Leadership, Master’s Degree Programme in Culture and Arts, Digital Solutions for the Design and Media
Lahti Campus
1-5
Eija Mustonen
Face-to-face
Materials given in Moodle.
Learning assignment 1, pre-course assignment 1.9. - 3.10.2022: Defining the concepts and process of research-based development.
Virtual contact teaching13.10 2022: Introduction to the themes of the research-based development.
Learning assignment 2 online 14.10. -31.10.2022: The evaluation of the research reports.
Learning assignment 3: Development plan, deadline 14.11.2022.
Seminar online: Presentations of the development plans. Student attends seminar 23.11.
Assessment is based on active participation in contact and distant learning and completing the assignments. Learning assignments 1-2: pass/to be revised/fail. Learning assignment 3 and overall assessment: E5 - S1.
Finnish
05.09.2022 - 16.12.2022
01.07.2022 - 04.09.2022
Ritva Kinnunen
Faculty of Technology (LAB)
Master of Engineering, Regenerative Leadership, Master’s Degree Programme in Business Administration, Digital Solutions in Business, Master’s Degree Programme in Engineering, from IoT to AI, Master’s Degree Programme in Culture and Arts, Digital Solutions for the Design and Media
Lahti Campus
1-5
No other completion methods.
No exam included.
Distance learning and lectures
Assignments 50%
Development plan 50%
The student is able to:
- search knowledge and justify its' use and usefulness.
- plan, perform and evaluate a working life-based development project.
- communicate to one's own professional target group.
The student is able to:
- search knowledge and justify its' use and usefulness.
- plan, perform and evaluate a working life-based development project.
- communicate to one's own professional target group.
The student is able to:
- search, evaluate and use knowledge and justify critically its' use and usefulness.
plan, perform and evaluate a working life-based development project and resolve challenging problems related to development practices.
- communicate critically to one's own professional target group in a justified way.
Face-to-face
Finnish
21.08.2022 - 31.07.2023
01.07.2022 - 04.09.2022
Harri Heikkilä, Mirka Airesvuo, Annukka Näkkälä
Institute of Design and Fine Arts (LAB)
Master’s Degree Programme in Culture and Arts, Digital Solutions for the Design and Media
Lahti Campus
1-5
There is no implementations attached to this degree programme.